Your Account. More Useful.
Premium Module - additional fees apply
Integrating Fuse Search for Associations with your Google Analytics (GA) account will enhance your analysis of member behavior by establishing a broader and deeper view of the member experience on your site.
GA tracks everything a visitor searches for and does on your website. Great stuff and you may be looking at this data already.
Here’s what you're likely not tracking, however: what about all the search queries that are looking for information that's yours but is hosted on third-party platforms? For example, your:
Facebook, Twitter, and YouTube accounts
learning management system (LMS)
Your organization likely relies on visiting these tools individually to expose analytical data, if available at all. In the end, most organizations have zero visibility into activity on those sites because they must send their members to those sites and those sites 'own' the valuable analytical data.
Fuse Search for Associations helps by supplying you - the content purveyor - those search analytics. We push to GA the type of queries and content people are searching for, what filters they applied, and click-through rates. You now know what content is working in your GA account - not someone else's.
Armed with a comprehensive overview and analysis of member activity, you can provide a rich environment that delivers unified, friction-less, and frustration-free content.
Integrating Fuse Search with your Google Analytics program creates the perfect opportunity to evaluate and improve the member experience. And, yes, we integrate with your existing Google Analytics account!
Using Google Analytics to Influence Search Results
What we described above is pushing data from Fuse Search to your Google Analytics account for analysis. Guess what? We also do the inverse, pushing Google Analytics data to Fuse. Imagine a page, say, the 'What makes our members special?' page is trending strongly per your GA account. This tells Fuse that that page must be important, thereby prioritizing it in your search results as well.
Best of all, you don't have to lift a finger - it's done automatically. Don't worry, like everything with Fuse, this feature can also be disabled if you prefer not to use it.