Infinite Control Over your Search Results
Search is typically a black box. Software algorithms determine what shows up where with little control by you. Organizations are forced to adjust their content to fit the search tool rather than the search tool accommodating their content.
Fuse Search for Associations has algorithms like any other search. The difference is, we let you under the hood to tinker.
You can directly specify certain search results to show up when a particular search term is entered. Not too much unlike Google's AdWords program - except this is for your organization's website. You can freely establish if-this-then-that rules. For example, you'd specify that:
- site visitors searching for events near me would always be shown the latest annual meeting homepage first in search results (or, say, in the top three).
- site visitors searching forprofessional development would be shown the new publication for taking your career to the next level from your bookstore as a top result.
You may have some content tagged in your content management system (CMS), for example, as Legal Regulations. Your journal publisher has a category called Statutes while your discussion forum uses the phrase Law and Order. With Fuse Search for Associations, you're in control. You can use a term like Legal as a baseline filter/facet. Website visitors whom select that filter would be shown CMS content tagged as Legal Regulations, journal articles tagged with Statutes, and discussion forum hits from the Law and Order group.
Ranking/Weighing Results Further
We have a nifty specially-formatted Excel spreadsheet drag-and-drop feature that powers the above. Just drop in an updated version whenever you need to affect search results - changes happen in real-time. The same spreadsheet can also be used to prioritize certain content or data repositories over others. For example you may generally want to favor, regardless of what content the search algorithm thinks is most relevant to the entered search term, your learning management system (LMS). This tells Fuse to 'bump' any LMS hits in a result set by 1.5 or 10 or 100! The possibilities are really endless.